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Websites
How much does a business website really cost?
A plain breakdown of design, hosting, content and upkeep.
Blog
Practical guides to help your business grow online.
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Meta Ads
Facebook vs Instagram ads: where to spend first
Match your audience and offer to the right placement.
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Local SEO
Set up your Google Business Profile in 10 steps
Register, verify and complete your listing correctly.
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Local SEO
Verify your site in Google Search Console
Four verification methods and the sitemap step that follows.
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Marketing
A simple 360° marketing plan for small businesses
Combine search, social and ads without a huge budget.
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Websites
Seven fixes that make your website load faster
Images, caching and code changes that lift speed scores.
How much does a business website really cost?
The price depends on four things: the number of pages, the design work, features such as online payments or booking, and who manages the site afterwards.
A simple brochure website is the most affordable option. An online store or custom web app costs more because it needs product catalogues, payment gateways and thorough testing.
Remember the yearly costs too: domain name, hosting and updates. Ask every agency for a written scope and a line-by-line quote so you can compare like with like.
Facebook vs Instagram ads: where to spend first
Facebook reaches a wider age range and works well for local services, events and lead forms. Instagram suits visual products such as fashion, food and decor, and tends to reach younger audiences.
Meta lets you run both from one campaign. Start with automatic placements, check after a week which one brings cheaper enquiries, then move budget there.
Test two or three creatives, and keep your offer and phone number clear in every ad.
Set up your Google Business Profile in 10 steps
- Sign in with a Google account for the business.
- Search for Google Business Profile and choose Manage now.
- Enter your exact business name.
- Pick the best primary category.
- Add your location or service area.
- Add your phone number and website.
- Choose a verification method offered to you.
- Complete the verification.
- Add hours, services, photos and a description.
- Ask happy customers for reviews and reply to them.
Verify your site in Google Search Console
Search Console shows how Google sees your website. Add your site as a property, then verify ownership with one of these methods:
- Upload an HTML file to your site root
- Add a meta tag to your home page head
- Use Google Analytics or Tag Manager
- Add a DNS record at your domain provider
After verification, submit your sitemap and check the Pages report for indexing problems.
A simple 360° marketing plan for small businesses
You do not need a huge budget. Start with a fast website that explains your offer. Add a complete Google Business Profile so nearby customers can find you. Run a small Meta ads campaign that points to a landing page.
Then follow up every enquiry quickly, ideally with a CRM or chatbot, and track which channel brought it. Review results monthly and put more budget behind what works.
Seven fixes that make your website load faster
- Compress and resize images.
- Enable caching.
- Use a CDN.
- Remove unused plugins and scripts.
- Minify CSS and JavaScript.
- Lazy-load images below the fold.
- Choose reliable hosting.
Test with Google PageSpeed Insights before and after to see the difference.